OpenAI Cuts Deal with Financial Times
OpenAI Cuts Deal with Financial Times
The Financial Times recently announced the news of its new deal with OpenAI, which will focus on using the AI provider’s technology services to train new models on the media company’s library of content and data. This blog discusses the announcement and its implications for generative AI.
OpenAI and the Financial Times
The new partnership between OpenAI and the Financial Times will entitle OpenAI to use data from the publisher’s backlog of articles to train its large language models. The partnership includes additional features geared towards Financial Times users, such as a custom version of ChatGPT that can respond directly to queries by pulling information from current articles.
OpenAI has now shaken hands over five similar deals in the last year, licensing data for proprietary model training. With substantial backing from Microsoft, it appears such usage partnerships may soon become the new normal in generative AI. For the organizations in media and entertainment that have expressed outrage at AI companies using their data for training, this no doubt comes as positive news.
Training Partnerships and Data Ownership
Data ownership has been a touchy subject in the world of generative AI. OpenAI famously used data from Reddit and Google search engine results pages in its early AI models, and the extent to which the AI provider currently relies on scraped data is unclear. As a result, OpenAI has been met with social and legal pushback. Perhaps most notably, the New York Times filed a suit against OpenAI for leveraging its backlog of news articles in training.
The field of copyright, data ownership, and usage rights surrounding generative AI is still very unclear. The outcomes of legal battles in the next few years are likely to determine the landscape of future partnerships like this one. To be sure though, OpenAI is adopting a safer strategy than it has in the past by directly licensing data and avoiding scraped content.
Bottom Line
OpenAI continues to pursue a strategy of striking deals for data licensing with the content providers it hopes to train models with. This suggests a new normal may be emerging in generative AI, where AI companies explicitly compensate their data providers.
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