September 1, 2011
Salesforce Aims for Social Enterprise
Summary: At Salesforce’s Dreamforce Event, CEO Marc Benioff announced a series of new enhancements to its Chatter enterprise social network product and major social enhancements to its CRM, and Customer Service offerings.
Event: On August 31st at its eleventh annual Dreamforce event, Salesforce showed a plethora of new social enabled capabilities for its core CRM, Service and Collaboration platforms, as well as a new mobile capability – Touch – that will enable all Salesforce apps to be made fully mobile on multiple platforms.
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