What is B2B Demand Generation?

By Paula Quiroz

 

What is B2B Demand Generation?

B2B demand generation accelerates business growth through a top-of-funnel marketing approach that drives awareness and demand for a product or service in the B2B market. 

Some examples of demand generation campaigns include:

• Social media
• Webinars
• Events
• Paid Ads

How Do Marketers Develop Strong Demand Generation Strategies?

B2B Demand generation requires that marketing professionals get the right message in front of the right people.

For instance, marketers need to craft different messages for the decision-makers and for those who will actually use the product or receive the service.

For this, marketers must first develop a deep understanding of their audience and then find the right channels to convey their message.

Why is B2B Demand Generation Important?

Companies with poor or no demand generation strategies fully rely on their sales teams and to attract customers, resulting in slow business growth.

 

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