Blogs
Due to the evolving world of technology a major shift is happening where individuals are using whatever tools they can get their hands on to perform their jobs and get work done. Because of this infusion of citizen IT pros, we are witnessing a tremendous onslaught of Shadow and personal IT purchases by individuals in
By Jim Lundy A battle has been brewing in the race to own the emerging market for Sales Communications. The two main players in this battle are market leader Brainshark and venture-funded Clearslide. We identified sales communications as an emerging business application last year and highlighted it in our recent Technology Arc for Innovation and Digital
Branding is integral to the identity of any company. You could say it’s not only a marketing best practice but a marketing must. That’s why we’re so excited to introduce our new logo that captures the essence of Aragon Research. Any time you’re selling something that is more abstract than a tangible consumer product, branding
By Jim Lundy The shift to Software Ecosystems is being fueled by Enterprise App Stores. Earlier this week Cornerstone OnDemand announced its Talent Management focused App Marketplace and today Adobe announced its App Exchange for its Marketing Cloud. We have been discussing this shift for a while and with these and other announcements this year,
Several hundred industry analyst peers gathered in Shenzhen, China for the Huawei Global Analyst Summit this past week April 23-25. Huawei was indeed a very gracious host. While the summit covered developments in all of Huawei’s various business segments, I had laser focus on their UC&C and overall enterprise business. In context of that, I
By Jim Lundy Mobile Content Management is all about File Sharing and Cloud Content Services. ECM players and Vendors such as Accellion, Box, DropBox, Citrix, Documentum, Google, HighTail, Huddle, IBM, Microsoft, OpenText, SpringCM, WatchDox and more want to store your corporate or government content. Nearly every vendor claims they are secure; many are, but many
At the Saba @Work Summit held in Orlando’s Royal Pacific Resort hotel, there was an energetic group of customers eager to learn about all the new Saba developments. The Saba Cloud Talent Management suite with the new Recruiting@Work and The Intelligent Mentor (TIM) took center stage. It was evident though, that “Cloud” weighed heavily on
By Jim Lundy Yesterday we announced our new Interactive Research at Aragon and at the same time, changed the research business. Research content has been traditionally text based, but business and IT Professionals want more than just text documents. We unveiled our new Services yesterday that feature our new Interactive Research content. Interactive Content Interactive Research
There were some major announcements at the Enterprise Connect conference, which was held at the Gaylord Hotel and Convention Center in Orlando,FL. Having gone to this show since back when it was called VoiceCon, I am seeing an attempt to be more business focused rather than just technology speeds and feeds. With that said, there
By Jim Lundy In one simple move, Microsoft changed. It admitted that the iPad matters, but more importantly, that Microsoft Office is a business that can make lots of money for Microsoft. As we predicted last week, today marked the official beginning of the Nadella era at Microsoft. Office on the iPad is here Microsoft
By Jim Lundy Microsoft Office on the iPad is coming. With one of the applications that is part of Microsoft Office, OneNote, being released on nearly every Apple platform, Microsoft has signaled that it is ready to eat humble pie, and monetize its Office franchise by making it available on the iPad and other mobile
By Jim Lundy My recap of our Sales and Marketing presentation at the beginning of the week and what we are expecting next week at Enterprise Connect. Download the Your Marketing is Doomed without a Sales Strategy slides here.
As I’m finalizing our Aragon Research Globe on the Video Content Management market, I’ve been going over the impact of video on Digital Business, business processes and the impact of video on the new mobile worker. In fact I just wrapped up a webinar on video for mobile workers. I want to share some of
By Jim Lundy The closing line of my presentation last night at the SV Marketing Forum was “sell me this pen.” It’s also the closing line in the movie The Wolf of Wall Street. It’s a great line, but many don’t know where it comes from. While The Wolf of Wall Street has reinvigorated the phrase,
By Jim Lundy Mobile World Congress was the talk of Twitter this week, as the annual event in Barcelona featured lots of announcements including ones from major hardware providers, such as Lenovo, Huawei and Samsung. Microsoft also made noise with Windows Phone 8.1. The biggest thing we observed however is the fact that Google appears
So this is Microsoft Lync week with Lync Conference 2014 fully in progress. However, despite all the press and hype – there is one thing I need to call out – actually, scream out – Lync isn’t free! Ok there I said it. Microsoft Lync Licenses I hear so often from enterprises how they’ve been told
By Jim Lundy It has been a busy time here at Aragon Research. This weekend (February 16th, 2014) marks our 2.5 year anniversary. There is much to tell, but in a word – we have been growing, mainly because we have been executing our business plan, which includes serving our clients and providing both research
While there were some interesting announcements at IBM Connect 2014, a couple things that stood out to me were the rebranding of IBM’s collaboration capabilities under Connections and the new social email capabilities of Mail Next. These announcements show IBM simplifying its product strategy/branding and being forward thinking at the same time. The New IBM
By Jim Lundy In the five and a half years I’ve lived back in Silicon Valley, the one thing that has jumped out at me is how demanding the role of the CMO has become. In fact, with the tech boom is moving at a furious pace, the pressure that CEOs put on their CMOs
