Amazon End of Life’s Amazon Chime Video Conferencing: What We Know

Amazon End of Life’s Amazon Chime Video Conferencing: What We Know
Amazon Chime has been around for years but in a sudden move, it was end of lifed last week. This blog analyzes the news of Amazon’s decision to sunset its Amazon AWS Chime web conferencing service and explores the implications for businesses.
Why Did Amazon Announce the End of Chime?
Amazon recently announced that it will be ending support for Amazon Chime, its web conferencing platform, on February 20, 2026. While existing customers can continue using the service until next year, Amazon has already stopped accepting new users. It is not clear what service Amazon will use internally.
Amazon cited low adoption rates outside of its own organization and the availability of partner solutions as the primary reasons for this decision. They are now recommending alternatives like Zoom, Slack, and AWS Wickr. This move signals a shift in Amazon’s strategy, acknowledging the dominance of established players like Zoom and Microsoft Teams in the web conferencing market.
Analysis
Amazon’s decision to discontinue Chime is a significant event, albeit not entirely unexpected given its limited market penetration. For Aragon Research, this reinforces the importance of a clear and compelling value proposition in the crowded collaboration market.
Amazon Chime, while functional, failed to differentiate itself sufficiently to attract a substantial user base. This highlights the challenges even a large company like Amazon faces when entering a mature market. The impact for enterprises using Chime is immediate: they must now plan for a transition to an alternative solution. This involves not only selecting a new platform but also managing the migration of users, data, and workflows.
What Should Enterprises Do?
Enterprises currently using Amazon Chime should immediately begin evaluating alternative web conferencing solutions. Key considerations should include feature parity, integration with existing systems, security capabilities, and pricing.
Aragon Research recommends that organizations prioritize platforms that offer robust collaboration features, strong security, and seamless integration with their existing IT infrastructure. This is a good opportunity to reassess their overall collaboration strategy and ensure it aligns with their business needs. See the Aragon Research Globe for Intelligent Video Conferencing for a list of providers we evaluate.
Bottom Line
Amazon’s decision to sunset Chime serves as a reminder that even tech giants can struggle to gain traction in competitive markets. For enterprises, the key takeaway is the need for careful planning and evaluation when selecting collaboration tools. If you’re an Amazon Chime user, it’s time to start looking at alternatives. Aragon Research can assist with this process.
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