April 26, 2016
Blogs
Google News Challenges Facebook’s News Feed with AMP
With smartphones being the go-to device for how we read the news today, both Facebook and Google are focused on speeding up the process for how quickly posts can be loaded on a mobile device. This blog is about the approa
April 22, 2016
bpmNEXT 2016: Checking the Gravitational Pull of Process
By Jim Sinur bpmNEXT is aimed at attracting the best ideas and implementations of process from a provider's perspective while checking the pulse of process-related momentum. It is mostly attended by the process thoughtCreating Content for the New Facebook News Feed
Is your audience actually reading the content you post on Facebook? A like, click, or share isn’t necessarily a good indicator, and Facebook’s new News Feed algorithm is taking that into account. Facebook, the Publi
April 19, 2016
Content Marketing Inspiration from Apple: Use a Boost of Color
Today Apple announced its new MacBook which has Twitter in a flurry not because of its new capabilities—such as being 20% faster than its older iteration—but because of a new color offering: rose gold. Some say it’sBonita BPM’s Strengths as a Digital Business Platform
by Jim Sinur A good number of organizations are on a path to incremental transformations of their business to digital. There seems to be a consensus that user experience (UX) is a great place to start. Some organization
April 15, 2016
Google Goals Will Help Marketers Focus on the Long-Term
How should a Digital Marketer utilize Google Goals? In Digital Marketing, data matters. Executives expect to see results and statements supported by numbers, captured through analytics and marketing automation software.
April 13, 2016
The Race to Digital: A Free San Francisco Area Briefing
by Jim Sinur For anyone on the west coast who can easily get to the Sofitel Hotel, near Oracle, in Redwood City on Thursday May 12, join us for a breakfast briefing on Digital Business. Jim Lundy, others, and I will b
April 12, 2016
Break Away From Cookie Cutter Apps to Process Applications
by Jim Sinur In the new digital world, the emphasis will be on differentiation, not on rigid best practices. While we don't want to walk away from the steady applications of the late nineties and the early 2000's, the d
April 8, 2016
Medium announces Medium for Publishers
This week, publishing platform Medium announced Medium for Publishers, “designed to give more tools and horsepower to bloggers and publishers across the web.” Similarly, Facebook announced that its publishing capabilit
April 7, 2016
Process Applications: The King of Business Agility
by Jim Sinur We all know that power has shifted to the consumer. Organizations that are agile enough to take advantage of the consumer's emerging needs will be significant today and in the foreseeable future. The poweChat Bots Are the Future of Work
By Jim Lundy The future is here and it is called chat bots. At least that is the geek term being used by VCs in Silicon Valley. Our term is mobile collaboration-based digital assistants, but let's not quibble over na
April 5, 2016
Knowledge Workers Are the Emerging Heroes of the Digital World
by Jim Sinur Organizations will be asking much more of the knowledge worker as the 21st century progresses. Routine work will be highly automated and optimized leaving the difficult work for knowledge workers to sort o
April 1, 2016
Digital Process Insights at bpmNEXT 2016
by Jim Sinur There is a group of people and vendors that are shaping the direction and the health of digital processes with the support of Business Process Management (BPM). I would encourage anyone involved with the ch
March 31, 2016
Gartner Veteran Jim Sinur Joins Aragon As Research Fellow
By Jim Lundy True thought leadership is hard to come by. Today, we issued a press release and announced that Gartner veteran Jim Sinur is joining Aragon as our first Aragon Fellow. Jim is a well-known thought leader,
March 30, 2016
Samepage Adds Mobile Messaging, Shifts to Enterprise
By Jim Lundy The market for Mobile Collaboration is heating up—it's the new focal point of Collaboration. Many technology providers are recognizing this, including Samepage, a 2015 Aragon Research Hot Vendor. Thi
March 29, 2016
Instagram: A B2B Marketer’s Friend?
by Patricia Lundy Instagram has been getting flack for its recent updates—even as of this morning, the logout button has disappeared from account settings, disabling a user from logging out of their account. This is e
March 23, 2016
Apple Bolsters Lineup iPhone SE and iPad Pro 9.7
By Jim Lundy Apple's special event was held on Monday at its Cupertino location. The key takeaway from the event is that it is broadening its iPhone line with a lower-cost model and is shifting to a higher-end iPad
March 21, 2016
Google Jumps Into Marketing: Is Analytics Enough?
By: Patricia Lundy Last week Google announced Google Analytics 360 Suite for enterprise marketers. Currently available in limited Beta, it’s essentially a data center that integrates with your CRM platform to reveal i
March 15, 2016