IBM Flexes its Cloud Muscle, Builds A Smart Digital Business Platform
by Jim Sinur
IBM invited a group of analysts to New York for an update on their cloud strategy and the progress building their Digital Business Platform (DBP). The good news is that the technologies are coming together fast on the cloud. The bad news is that it isn’t finished to a level of holistic business support yet, but the progress is showing.
The Value of IBM’s Cloud Platform
Like the digital journey itself, which is evolving as organizations learn, deliver and adjust, IBM is evolving their cloud platform while making portions usable now. IBM is doing the same for the business value built on top of its cloud platform. While not yet complete, IBM was able to show significant progress and end use in a significant number of areas. IBM’s technical difference is that its platform scales. It’s also global, hybrid, and it supports fast development through composition, hybrid languages, and rapid method management. IBM’s business difference is delivering vertical solutions that are cognitively enabled on top of a “world class cloud” either by themselves or through close partners. IBM jammed almost two days worth of content into one day, so we all drank from the fire hose.
There were a number of case studies, some presented by clients, showing the technical and business benefits of a dynamic scaling cloud platform, which is worthy of note in itself. However, what differentiates IBM besides the technical platform is the leverage of cognitive components or services, which I like to call “cogs.” Partners were able to demonstrate the value of cognitive assists in several business situations that delivered business results. IBM intends to show its cognitive capabilities as its advantage through making “cogs” consumable in their Bluemix development environment and by funding partners that can deliver vertical and horizontal cognitive solutions for clients digital journeys.