The Key to Efficient B2B Meeting Management

In the digital era, traditional approaches to strategic B2B meetings—which are still essential to business growth—are no longer enough. While business communications has shifted toward a people-centric approach by way of mobile collaboration, users still demand technology that can automate and augment the tasks associated with scheduling face-to-face meetings.

With critical data locked in legacy calendar, spreadsheet, and collaboration applications, a meeting automation platform (MAP) offers an alternative that automates pre-meeting planning and logistics, in-meeting monitoring, and post-meeting analysis and follow-up.

We advise our clients on how to get started with a meeting automation platform in order to streamline business processes.



Efficient and Effective B2B Meeting Management
Face-to-Face Meetings, Briefings, and Conferences

Automation Means Better Meeting ROI

Improving the quality of B2B meetings—and not just quantity—will improve the percentage of positive outcomes, and in turn, accelerate business growth.

MAPs offer numerous capabilities that allow enterprises to effectively manage meetings, briefings, and large-scale conferences, including automated scheduling, compliance assurance, analytics, and integration via APIs. Additionally, as the MAP market grows, artificial intelligence technologies will further help users predict, conduct, and assess meeting touchpoints.

Adding an MAP to an enterprise application portfolio goes beyond the customer relationship management or marketing automation platform to focus on the effectiveness of meetings, optimize staff time, and speed up time to revenue.

Complimentary Infographic

[Infographic] Better B2B Meeting Management with Meeting Automation Platforms

What Are the Tactical Benefits of a Meeting Automation Platform?

Legacy meeting processes represent a critical opportunity for digital transformation, as one of the biggest issues that limits the speed of meeting outcomes is the current calendaring process tied to office suites. Meeting automation platforms, driven by the demand for seamless customer journeys, enable enterprises to better manage and measure B2B meetings.


Meeting Automation Platform Resources

Meeting Automation Platforms

Hot Vendors in Meeting Automation Platforms, 2019
July 25, 2019

Summary: This research note identifies 4 Hot Vendors that are making meeting automation platforms (MAPs) and guiding enterprises to better outcomes. Read More >

MAPs: The Essential Automation Tool You've Never Heard Of

MAPs: The Essential Automation Tool You've Never Heard Of
November 6, 2018

Analyst Blog: Business calendaring processes strongly impact business outcomes, and yet, traditional, manual processes cannot keep up in the digital era. This blog overviews the strategic automation capabilities of meeting automation platforms and highlights Jifflenow, a promising provider in this emerging market. Read More >

Better Customer Journeys and Business Growth with Meeting Automation Platforms

Better Customer Journeys and Business Growth with Meeting Automation Platforms
November 6, 2018

Research Summary: MAPs streamline the upfront part of a customer journey (pre-sales), manage ongoing customer interactions, and will demonstrate advantages in diverse use cases. As such, MAPs will soon be on the critical path for competitive digital enterprises. Read More >