The Aragon Research Globe is our market evaluation tool that graphically represents analysis of a specific market and its component vendors. We use a rigorous analysis of each vendor using three dimensions that enable comparative evaluation of the participants in a given market.
What differentiates the Aragon Research Globe from other models, such as the Gartner Magic Quadrant or Forrester Wave, is the ability to look beyond size and market share that often dominate these types of analyses, and instead use those as comparative factors in evaluating providers’ product-oriented capabilities.
Positioning in the Aragon Research Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market. The global market reach provides a further differentiating factor, allowing all vendors with similar strategy and performance to be compared regardless of their size and market share. This will improve recognition of providers with a comprehensive strategy and strong performance but limited or targeted global penetration to be compared more directly with others with similar perspectives.