Understanding What Your Customers Want
by Jim Sinur
The days of just pleasing the bottom line are over. The power has shifted to the customer and organizations who are slow to realize this are in for a surprise. Enabling a great mobile experience or superb collaboration is appealing, but enterprises need to get into the head of the customer and really understand the moments of truth that happen at customer touch points.
Remember: it costs 4 to 10 times as much to acquire a customer than it does to maintain one.
By the way, your competition is making it easy to switch. In this blog we will dig a little into the seven things customers want. For further analysis, sign up for my upcoming webinar on Customer Journey Mapping.
What the Customer Wants Now and May Demand in the Future: