What Size Company is a Good Fit for tPaaS?
By Betsy Burton
What Size Company is a Good Fit for tPaaS?
A few weeks ago, I held a webinar with a number of clients on business transformation and the tPaaS (Transformation Platform as a Service) market. One of the questions I got was about the size of company that was a good fit for tPaaS. I was a little surprised by the question because in my mind the great thing about the tPaaS market is that it can scale to meet small businesses as well as big businesses.
And then I started to think about the reasoning for the question.
- It may be that some view that business transformation is only something that big well-established businesses are going to take on.
- It also may be that some view that leveraging cloud integration capabilities is only for big well-established businesses.
But the reality is the tPaaS market should actually make integration and business transformation accessible for both small and large businesses.
Business Transformation in Small and Large Organizations
Business transformation is about introducing whole new business models into your business. It is distinctly different from automation and remediation in that it’s not about supporting your business models and strategy as before, it’s about creating brand new business models, processes, and strategy.
I find the vast majority of organizations are not actually transforming the whole entire business at one time. Most businesses are transforming a part of their business so that they can be more competitive or more responsive to their customers in the digital-first era.
There are a few organizations that are transforming their whole entire business. They are most often in highly competitive markets such as retail, financial services and consumer goods. However, for the most part these are small to medium size businesses.
Integration and Transformation Services
The tPaaS market includes the traditional iPaaS (integration platform as a service) market capabilities plus capabilities to help you define your business strategy, business model, capabilities, and operating model to support business transformation.
There are many small and large sized businesses that take advantage of the iPads market capabilities to help integrate their applications, systems and data. However, iPaaS capabilities are largely technology focused and not business first focused.
The benefit of the tPaaS market is that it helps organizations determine what and how to transform their business with a business first, and future state first approach, in addition to supporting iPaaS integration.
Right Provider to Support Your Business
The question is a good question but it’s less about the capabilities of tPaaS and more about the capabilities of the provider of tPaaS capabilities.
Small and medium size organizations may gravitate towards providers that are focused more on their business. They may also focus on providers that are also supporting their specific application environment, such as Salesforce or Oracle.
Small and medium size organizations may also gravitate towards providers that work with their consulting service providers. Much of what it takes to do business transformation is business strategy and business change management. If you’re working with a consulting service provider, you may want to ask them which tPaaS provider is best for your needs.
Business transformation is as important for small medium sized organizations as it is for large organizations. It is important to understand what your organization is taking on and ensure that you are addressing the business as well as the technology issues/opportunities.
Look for a provider that can support your business strategy needs in an integrated way. Look for a provider that is focused on your industry as well as your region. And last, look for a provider that you believe is going to support your integration and business transformation needs with a future-state first perspective.
Top Trends Affecting Business Transformation and tPaaS
Business transformation requires a conscious and significant investment of time, energy, and money into defining new business strategies, business models, governance, and operational plans.
On Wednesday, May 31st, Aragon Research VP of Research, Betsy Burton will explore the major trends affecting business transformation. In addition, the webinar will discuss the significant tPaaS market providers.
- What are the major trends affecting business transformation?
- How do organizations effectively support business transformation?
- What are the strengths and challenges of the leading tPaaS providers?