July 14, 2016
Author: Patricia Lundy
July 13, 2016
Who Should Lead Digital Transformation Efforts?
by Jim Sinur Who should lead your Digital Efforts? The answer is that there's no simple answer. Since only 10 to 15% of organizations would say that they are "digital" today and only 5% would say their customer experien
June 30, 2016
IBM Flexes Its Cloud Muscle, Builds a Smart Digital Business Platform
by Jim Sinur IBM invited a group of analysts to New York for an update on their cloud strategy and the progress building their Digital Business Platform (DBP). The good news is that the technologies are coming together
June 16, 2016
Bold: The Beginning of Digital Writing Assistants
Bold is the new "Medium for businesses," complete with digital assistants. This blog examines the publishing platform's impact on the future of writing. A New Publishing Platform for Long-Form Content Founded by David
June 6, 2016
Instagram Business Tools Keep UX Top of Mind
By Patricia Lundy This blog post is a follow-up to one I did a few weeks ago, when Instagram’s Business Profiles were generating buzz but were only available in a limited beta launch. Different outlets were specul
June 2, 2016
What You Need to Know About Our New Digital Maturity Model
by Jim Sinur Most digital maturity models are aimed at the technologies used. While this is important, technology alone doesn't buy an organization digital maturity. There are many other aspects to digital maturity that
June 1, 2016
Will Modeling Play a Role in Digital Transformation?
by Jim Sinur My answer would be yes. Organizations will likely use a business or a technology model to guide the digital journey, in the same way maps help to guide on a hike or long journey. For a plan
May 24, 2016
Lessons from Pixar and Moment: Creative Marketing
Today’s digital workplace requires marketers to be a hybrid of copywriters, designers, and photographers, along with their normal marketing responsibilities. As business roles continue to shift and overlap,
May 18, 2016
TIBCO NOW Reveals New Goals and Improvements
By Jim Sinur There are 2000+ at the TIBCO NOW conference as we speak. It's been over 18 months since we have heard from the TIBCO brain trust on their plans for moving forward. After going private, there were rumblings
May 17, 2016
Benefits of Optimizing Manual Operations
You don't hear much about organizations tackling the glut of manual processes that they have. While one can be attracted by the digital efforts that are in the headlines today, there is also great opportunity in optimizin
May 13, 2016
Instagram Introduces Business Profiles, Takes Business Users Seriously
By Patricia Lundy Instagram’s announcement about additional features to Business Profiles follows on the heels of the many changes that the platform has unveiled this past year, including its recent logo makeover.
May 12, 2016
Modeling Wars: 5 Areas of Friction
While we might all agree there are great benefits to modeling processes, decisions, goals, or data, there are major disagreements on modeling methods, including method standards and which object is the most important to
May 3, 2016
Facebook and Twitter Shift to News Networks to Monetize
Major social networks such as Twitter and Facebook are transitioning to being news networks, with the sole purpose of monetizing via ads. This blog discusses how should marketers respond. Twitter Changes Its Identity to
April 22, 2016
Creating Content for the New Facebook News Feed
Is your audience actually reading the content you post on Facebook? A like, click, or share isn’t necessarily a good indicator, and Facebook’s new News Feed algorithm is taking that into account. Facebook, the Publi
April 19, 2016
Content Marketing Inspiration from Apple: Use a Boost of Color
Today Apple announced its new MacBook which has Twitter in a flurry not because of its new capabilities—such as being 20% faster than its older iteration—but because of a new color offering: rose gold. Some say it’sBonita BPM’s Strengths as a Digital Business Platform
by Jim Sinur A good number of organizations are on a path to incremental transformations of their business to digital. There seems to be a consensus that user experience (UX) is a great place to start. Some organization
April 18, 2016
UCC Consolidation: Mitel Buys Polycom for $1.96 Billion
Summary: Mitel announced that it is buying Polycom for U.S. $1.96 Billion. The deal reflects the continued consolidation in the UCC Market and the growing role of activist investor Elliot Management. To download a PDF of
April 15, 2016
Google Goals Will Help Marketers Focus on the Long-Term
How should a Digital Marketer utilize Google Goals? In Digital Marketing, data matters. Executives expect to see results and statements supported by numbers, captured through analytics and marketing automation software.
April 13, 2016
The Race to Digital: A Free San Francisco Area Briefing
by Jim Sinur For anyone on the west coast who can easily get to the Sofitel Hotel, near Oracle, in Redwood City on Thursday May 12, join us for a breakfast briefing on Digital Business. Jim Lundy, others, and I will b
April 12, 2016