September 9, 2022

Partner Relationship Management Software and Its Benefits

By Paula Quiroz

Organizations can gain a tremendous about of benefits from forming relationships with other companies –particularly those in their industries.

Companies have an arsenal of tools at the ready to help build and maintain these relationships. These tools fall under partner relationship management (PRM) solutions.

This blog delves into what constitutes a PRM software and the plethora of benefits that comes with these tools.

What Is a Partner Relationship Management Software?

Partner relationship management software is technology used to streamline and strengthen business relationships with indirect partners – partner who help them with with their marketing efforts and those that sell their products.

Today, PRM software is automated and has custom capabilities, with increasing options for business intelligence, personalization, and template-based workflows allowing companies to be consistent, efficient, and effective when managing relationships with multiple partners.

What are the benefits Partner Relationship Management software?

Strong partnerships can be an essential part of marketing efforts and have the potential to add value to both an organization and their partners.

What is the difference between Customer Relationship Management and Partner Relationship Management?

While partner relationship management (PRM) is concerned with managing business relationships with indirect partners and the sales efforts those partners produce for the company, customer relationship management (CRM) allows a company to gain and work on the relationships with their customers.

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