As customers become increasingly comfortable with interacting with machines, it is important to understand how utilizing conversational AI can transform your customer interactions. These platforms are evolving to become preferable for customers due to three main factors:

• Convenience: Conversational AI interactions require low effort from customers and offer quick, accurate responses from the platform. These tools also offer constant availability to customers, something that humans alone cannot offer.
• Personalization: Conversational AI tools are able to understand the context surrounding a customer interaction. This happens through machine learning.
• Self-Service: People are becoming accustomed to less interaction with human help, and they prefer to research your products and services on their own. This process can be quicker and more helpful if it is automated.

Good customer service ultimately leads to higher lead conversion and increased revenue. Implementing conversational AI allows your organization to interact with more customers and become more adept at meeting their immediate needs. The data gathered from Conversational AI tools also allows sales teams to gain more insights about the customer journey.

This special report provides research that can help you prepare for the growth of the Conversational AI market and how to utilize it to improve your customer interactions.