Video Blog: Digital Business and Customer Journeys

Produced by Adrian Bowles

In 2016, Aragon VP of Research Jim Sinur coined the concept of Digital Business Platforms, and while few organizations realized a need for a DBP in years prior, 2018 shows that more and more organizations are beginning to leverage these types of platforms as part of a digital transformation strategy.

Aragon CEO Jim Lundy recently joined Jim Sinur for a fireside chat on the evolving digital business market. Watch the below video blog for an overview of:

• the components of a DBP, including process and work management, AI and analytics, and integration and development.
• the ways DBPs can improve customer journeys.
• a DBP’s integration with Customer Journey Mapping (CJM) and Robotic Process Automation (RPA).

Additional Resources:

• Aragon’s coverage page on Digital Business Platforms
• Aragon’s coverage page on Customer Journey Mapping