Working with an Analyst Firm: Your Top Five Questions

by Nicole Speciale

Working with an analyst firm offers many strategic advantages that enterprises would be wise to leverage. The truth, however, is that many are not yet working with an analyst firm and many still may not be fully aware of what an analyst firm does. This blog provides fundamental answers to help you get started with an analyst firm.

What Does an Analyst Firm Do?

In summary, analyst firms specialize in market analysis and providing advisory to their clients. Analyst firms produce research on market trends, features, and technologies. Coverage areas can vary from firm to firm, so it is important when considering working with one to ensure that they provide analysis specific to your enterprise’s needs.

How Does One Work with an Analyst Firm?

To get started, contact the analyst firm you think will be a good fit. Set up an initial call and if you are interested in working with this firm on an ongoing basis, understand the costs to become a client.

After becoming a client, be sure to set up regular calls or in-person meetings. Research firms have different protocols for their clients, but the most important part is to keep in regular contact with your analyst firm to get the most out of your investment. For some research firms, if you are not a client, it might take 8 to 12 weeks to get a briefing.

What Are the Benefits of Working with an Analyst Firm?

Analyst firms that specialize in advisory definitely offer strong advantages. Building relations with analysts that are experts in their field helps your enterprise understand what is happening in a market and how major technology providers are faring in that market. Analysts can often help an enterprise avoid costly mistakes when it comes to vendor selection. Analyst firms also understand technology trends and can help identify things that an enterprise needs to watch out for. All in all, analyst firms can play a significant role in helping enterprises succeed when it comes to leveraging technology.

How Do I Choose an Analyst Firm?

Whether you need regular advice, cutting-edge research, whitepapers, or well-rounded coverage areas, you’ll want to evaluate your enterprise’s needs when choosing an analyst firm. Start with the below quiz for guidance on where to begin.

How Is Aragon Different?

Aragon specializes in providing market analysis and advisory. We offer Visual Research, which is an interactive alternative to static PDFs and is perfect for business executives that are on the go or just quickly need the facts. Our clients are able to quickly reach an analyst—an essential capability since the business market never rests—while there is often a month-long wait (or more) to speak with lead analysts at other firms. Many research firms stick to markets they know and understand, but Aragon is constantly spotting new markets and their trends.

In the age of digital transformation and unparalleled innovation, it is essential that your research firm can match the pace of your business goals.