Google Introduces Video Search
by Samra Anees
On September 17th, Google announced via a blog post that it is introducing the ability to search for key moments in videos. This ties into what Aragon calls Image and Video Analytics and the overall trend of bringing structure to previously unstructured content such as voice, image, video, and textual content.
How It Works
In the announcement blog, Google said it’s working to make various types of information more easily accessible, which it’s continuing to prove with the addition of Video Search. Since videos can’t be skimmed like text, it’s easy to miss important information in videos altogether. The way that Google is addressing this is by the help of content creators adding timestamps to their videos, which Google can then link to when people search for key moments. People will then be able to scan the video that comes up in response to their search.
Why Video Search and Scene Detection Is Needed
The need to find the right moment in a video is heavily needed and while Google is only enabling this for videos on Youtube for now, more providers are going to be making this a key aspect of their enterprise cloud offering. IBM, for example, offers this in their Video Cloud. With the growth of user generated video content coming to the enterprise, being able to find the right moments will be a game changer. This feature alone will drive the creation of more videos.
The Rising Trend of Structuring Content
Recently, we have seen a rise in the Intelligent Content Analytics market, which is focused on adding structure to voice, image, video, and textual content types. This market is about gaining richer insights from existing content in all 4 of these formats; so much so, that all 4 of these areas are emerging as 4 separate distinct categories with different use cases. The ability to analyze these content types not only provides insights into the content, but also makes it more accessible when it becomes necessary to retrieve the information. The addition of making videos searchable by Google emphasizes the need to unlock what is in unstructured data and make it searchable and in turn, easier to access.
The need to add structure to previously dark data is rising and providers like Google are responding with capabilities like video search. Enterprises should evaluate providers of Intelligent Content Analytics and see whether it can be leveraged in their business to add structure to the mission-critical content in their business processes.