Hot Vendors 2021: Here’s What You Need to Know
It’s officially Hot Vendor season! In this blog, we will talk about all things Hot Vendor. We will go over what an Aragon Hot Vendor award is, how nominees are nominated and selected, and provide a brief overview of our first Hot Vendor report for 2021 that was recently released. If you have been mentioned in one of our Hot Vendor reports, we will also talk about the benefits of leveraging the report.
What is the Hot Vendor Award?
Since 2012, Aragon Research has been awarding emerging vendors in different categories that stand out and will continue to rise in their market. Hot Vendors are noteworthy, visionary, and innovative. They may have new technology that expands capabilities, a new strategy that opens up markets, or a new way of doing business that makes them worth evaluating. This coveted award increases recognition from peers, increases market awareness, offers validation to attract new customers, and more.
How are Hot Vendors nominated/selected?
How do we find and select the winners of our Hot Vendor award? From open nominations. Aragon Research begins a nomination process early in the year and anyone can submit a company they believe deserves to be recognized—whether it’s your own or your client’s firm. Additionally, Aragon analysts will conduct their own research to nominate potential Hot Vendors. Our 2021 Hot Vendor awards consist of 9 different categories so that vendors across many different markets can be recognized.
All award submissions are then assessed and winners are chosen by Aragon Research analysts using objective research and industry standards. A few key questions that Hot Vendor hopefuls should be able to answer include:
- What’s hot about your technology, service, or way of doing business?
- How are you different from other providers in the market?
- How are you making an impact?
Missed this year’s nominations but have a company in mind? Don’t worry! Keep an eye out for our 2022 nominations.
Part I of our Hot Vendors for 2021
Part I of our 2021 Hot Vendor report was released on June 2nd and recognizes Hot Vendors in three markets: artificial intelligence for the intelligent contact center, conversational AI, and sales enablement. You can access all of the reports here, but let me give you a brief overview of each.
Contact centers need AI tools like virtual agents and voice and data analytics to become intelligent and remain competitive. Aragon has identified 4 vendors in AI for ICC that are making a difference in the market.
Conversational artificial intelligence (AI) providers offer enterprises tools to streamline and automate the process of deploying intelligent virtual assistants and chatbots. Aragon has identified four vendors in conversational AI that are making an impact in the conversational AI market.
Sales enablement providers offer enterprises streamlined platforms that incorporate all the necessary tools for digital selling. Aragon has identified 3 vendors in sales enablement that are making a difference in the market.
Leveraging a Hot Vendor Report
If you have been selected as a Hot Vendor, you can use the report as a content marketing asset to drive lead generation and market awareness. You can use the information from our report to create press releases or spread the word through social media as to why you were chosen as a Hot Vendor. You can also utilize our Press Kit when promoting the report.
How do you get a copy of the report? Get in contact with your sales rep. They will be able to guide you through the process and get you access to the report.
More Hot Vendors will be released in our Hot Vendors Report Part II soon!