Trusted Research and Advisory
By Jim Lundy This is a post about marketing and the battle for the right to talk about Customer Brands. General Electric (GE) is one of the most revered brands in the world. The battle to be able to say that “GE is a customer” has waged for years. I’ve witnessed it and been part [...]
To view a PDF of this First Cut, click here. Author: Jim Lundy Topics: Knowledge, Social, Content Management Issues: How will enterprises take advantage of new ways to share knowledge and expertise? Who are the social software providers and how will they navigate a crowded market? What are the best practices to manage content across the enterprise? [...]
By Jim Lundy Social Performance was all the rage yesterday at Salesforce’s Cloudforce Event in San Francisco. The Salesforce Rypple – Social Performance capability was announced at a price point of $5.00 per user/month and it is a milestone for Salesforce’s entry into HCM. Social Performance and Salesforce Rypple Salesforce Rypple provides the ability to [...]
To view a PDF of this First Cut, click here. Author: Jim Lundy Topics: Knowledge Issue: How will enterprises acquire and distribute knowledge? Summary: On December 15th, Salesforce announced that it was buying Rypple, a Social Performance Start-up. Terms of the deal were not released. Event: Salesforce announced it was buying Toronto based Rypple and [...]
By Jim Lundy Salesforce announced today that it is buying Rypple, a Social Performance startup with offices in Canada and San Francisco. Aragon Research will be publishing a full First Cut on this move tomorrow. The major news from Salesforce was not the purchase of Rypple, but its announcement of a new HCM business unit [...]
To view a PDF of this First Cut, click here. Author: Mike Anderson Topic: Workplace Issue: What are the technologies and architectures that enterprises should leverage in the workplace Summary: On October 5th, Oracle announced Oracle Public Cloud providing subscription-based self-service access to Oracle Fusion Applications, Middleware and Database services managed, hosted and supported by [...]
Summary: At Salesforce’s Dreamforce Event, CEO Marc Benioff announced a series of new enhancements to its Chatter enterprise social network product and major social enhancements to its CRM, and Customer Service offerings. Event: On August 31st at its eleventh annual Dreamforce event, Salesforce showed a plethora of new social enabled capabilities for its core CRM, [...]
