Director of Content
Content is at the core of most every business process, whether that content is in the form of a strategy, a deliverable, a data sheet, or a blog post. In the digital workplace, the nature of content has changed. There are new types of content, such as video, that also must be managed. The way content is stored has changed; employees now carry enterprise content on their mobile device, a device they also use on the weekends. Managing new and old types of content and integrating that content with business applications and processes is the new battle cry in Content Management.
- How should your content management strategy change as the digital workplace changes?
- What trends are impacting how content is managed in the enterprise?
- How do newer types of content, such as video, fit into your content management strategy?
SWOT: Nintex Workflow Cloud
November 7, 2017
Summary: Well-known in the Microsoft SharePoint Ecosystem, which is its heritage, Nintex is quickly increasing its footprint within the Salesforce and Box Ecosystems. This research note evaluates Nintex Workflow Cloud's Strengths, Weaknesses, Opportunities, and Threats. Read More >
Summary: ECM is no longer sufficient when it comes to content in the digital enterprise. Intelligent Content Analytics allows the enterprise to search and manage content to drive better decision-making, which enables it to grow revenue faster with less risk. Read More >
Hot Vendors in Modern Content Management, 2017
September 19, 2017
Summary: The lack of innovation from existing ECM providers is one of the reasons we see Modern Content Management platforms coming online. The Hot Vendors in Modern Content Management platforms are emerging to respond to these changes. Read More >
Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 30, 2016
Summary: Marketing content today isn't easy due to the number of places content resides, and the sheer abundance of content. This research note provides an update on content marketing trends, and identifies four Hot Vendors who are making a difference in the market. Read More >
First Cut: Box recently announced Box Skills, its new Intelligent Content Analytics (ICA) offering that will be able to analyze text, voice, image, and video content. Read More >
Workflow and Content Automation (WCA) has emerged from the larger DTM market and Aragon shares why investors are looking at this new breakout category. Read More >