Developing a Modern Content Strategy

Content is at the core of almost every business process, whether that content is in the form of a strategy, deliverable, presentation, or blog.

In the digital workplace, the nature of content has changed. There are new types of content, such as video and voice, that also must be managed, analyzed, and leveraged to inform decisions.

The need to leverage existing content using intelligent content analytics (ICA) and create new content-focused processes will drive enterprises to evaluate the emerging set of enterprise content management (ECM) platform offerings that enable total digitization of processes.


How to optimize your content strategy

Special Report

Special Report: Transform Your Content Management Strategy with Content Analytics

Read now >>

Complimentary eBook

Your Guide to Modern Content Management

Download eBook >>

Hot Vendors in Workflow and Content Automation, 2018

This research note overviews workflow and content automation (WCA)—the process of creating content and moving it through a customer journey—and identifies two Hot Vendors in the WCA market.

View Research >

Hot Vendors in Intelligent Content Analytics for Image and Video, 2018

This research note discusses four emerging providers in the ICA market that are making a difference and leading the way with their image and video intelligent content analytics offerings.

View Research >

The Aragon Research Visual Forecast for Enterprise Content Management, 2017- 2023

Content management will likely experience a resurgence in demand, partly due to the need to manage electronic records. We provide the 2017 to 2023 forecast for this market.

View Research >

The Aragon Research Tech Spectrum for Workflow and Content Automation, 2018

The focus for enterprises should be on automating critical documents with a focus on better customer journeys, and faster time to outcomes. This note evaluates 13 WCA providers.

View Research >

Dropbox Buys HelloSign; Moves Beyond Cloud Content Management Into DTM

With more content moving to digital transaction management, the content management market is shifting to provide workflow and content automation capabilities, as well as ICA.

Read Blog >

Amazon re:Invent 2018: Throwing Down in Blockchain, Hybrid Cloud, Machine Learning, and Marketplaces

Several new SageMaker machine learning updates were announced at re:Invent, such as Textract, a document analytics capability, and Rekognition.

Read Blog >

What's New with Adobe's Scan App? Machine Learning, GDPR, and More

Adobe's AI-backed Scan app—powered by its content analytics platform, Sensei—is undergoing an update that includes being able to save business card information with one touch, integration with LinkedIn, and more.

Read Blog >

DocuSign and Nintex Expand Their Portfolios: The Race to Content Automation

Recent deals made by DocuSign and Nintex highlight the current race toward automating document-centric workflows. The question is, did one company pay too much?


Read Blog >