Developing a Modern Content Strategy

Content is at the core of almost every business process, whether that content is in the form of a strategy, deliverable, presentation, or blog.

In the digital workplace, the nature of content has changed. There are new types of content, such as video and voice, that also must be managed, analyzed, and leveraged to inform decisions.

The need to leverage existing content using intelligent content analytics (ICA) and create new content-focused processes will drive enterprises to evaluate the emerging set of enterprise content management (ECM) platform offerings that enable total digitization of processes.

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How to optimize your content strategy

Special Report

Unstructured content has been an underutilized resource in the race to go digital.

Intelligent content analytics is an emerging technology that represents the ability to expose the information held in documents and assist the enterprise in making faster and more informed decisions.

Transform Your Content Management Strategy with Content Analytics

 

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Your Guide to Modern Content Management
featuring insights from CEO and Lead Analyst Jim Lundy

10 Ways Content Management Is Changing

 

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Content Research

Hot Vendors™ in Workflow and Content Automation, 2018

Hot Vendors™ in Workflow and Content Automation, 2018
October 19, 2018

Summary: This research note overviews workflow and content automation (WCA)—the process of creating content and moving it through a customer journey—and identifies two Hot Vendors. Read More >

The Aragon Research Visual Forecast for Enterprise Content Management, 2017-2023

The Aragon Research Visual Forecast for Enterprise Content Management, 2017-2023
October 4, 2018

Summary: Aragon expects content management to experience a resurgence in demand, partly due to the need to manage electronic records. This research note provides the 2017 to 2023 forecast for this market. Read More >

Hot Vendors in Intelligent Content Analytics for Image and Video, 2018

Hot Vendors™ in Intelligent Content Analytics for Image and Video, 2018
October 19, 2018

Summary: This research note discusses four emerging providers that are making a difference with their image and video ICA offerings. Read More >

The Aragon Research Tech Spectrum™ for Workflow and Content Automation, 2018

The Aragon Research Tech Spectrum™ for Workflow and Content Automation, 2018
August 2, 2018

Summary: The focus for enterprises should be on automating critical documents with a focus on better customer journeys, and faster time to outcomes. This note evaluates 13 WCA providers. Read More >

Content Blogs

Dropbox Buys HelloSign; Moves Beyond Cloud Content Management Into DTM

Dropbox Buys HelloSign; Moves Beyond Cloud Content Management Into DTM
January 29, 2019

First Cut: With more content moving to digital transaction management (DTM), the content management market is shifting to provide workflow and content automation capabilities, as well as ICA. Read More >

What's New with Adobe's Scan App? Machine Learning, GDPR, and More

What's New with Adobe's Scan App? Machine Learning, GDPR, and More
October 19, 2018

Adobe's AI-backed Scan app—powered by its content analytics platform, Sensei—is undergoing an update that includes being able to save business card information with one touch, integration with LinkedIn, and more. Read More >

Amazon re:Invent 2018: Throwing Down in Blockchain, Hybrid Cloud, Machine Learning, and Marketplaces

Amazon re:Invent 2018: Throwing Down in Blockchain, Hybrid Cloud, Machine Learning, and Marketplaces
December 13, 2018

Several new SageMaker machine learning updates were announced at re:Invent, such as Textract, a document analytics capability, and Rekognition, an image and video analytics deep learning algorithm. Read More >

https://aragonresearch.com/the-race-to-content-automation-docusign-and-nintex-expand-their-portfolio/

DocuSign and Nintex Expand Their Portfolios: The Race to Content Automation
August 14, 2018

Recent deals made by DocuSign and Nintex highlight the current race toward automating document-centric workflows. The question is, did one company pay too much? Read More >