Content is at the core of most every business process, whether that content is in the form of a strategy, a deliverable, a data sheet, or a blog post. In the digital workplace, the nature of content has changed. There are new types of content, such as video, that also must be managed. The way content is stored has changed; employees now carry enterprise content on their mobile device, a device they also use on the weekends. Managing new and old types of content and integrating that content with business applications and processes is the new battle cry in Content Management.

  • How should your content management strategy change as the digital workplace changes?
  • What trends are impacting how content is managed in the enterprise?
  • How do newer types of content, such as video, fit into your content management strategy?


Director of Content

Free Webinar

March 9, 2018

Driving the Automated Enterprise
with Modern Content Platforms

Jim Lundy, Founder, CEO and Lead Analyst at Aragon Research

Content Research

SWOT: Nintex Workflow Cloud

SWOT: Nintex Workflow Cloud
November 7, 2017

Summary: Well-known in the Microsoft SharePoint Ecosystem, which is its heritage, Nintex is quickly increasing its footprint within the Salesforce and Box Ecosystems. This research note evaluates Nintex Workflow Cloud's Strengths, Weaknesses, Opportunities, and Threats. Read More >

Intelligent Content Analytics Platforms (ICAPs)

Intelligent Content Analytics Comes Online to Help Power the Digital Enterprise
September 12, 2017

Summary: ECM is no longer sufficient when it comes to content in the digital enterprise. Intelligent Content Analytics allows the enterprise to search and manage content to drive better decision-making, which enables it to grow revenue faster with less risk. Read More >

 hot vendors modern content management 2017

Hot Vendors in Modern Content Management, 2017
September 19, 2017

Summary: The lack of innovation from existing ECM providers is one of the reasons we see Modern Content Management platforms coming online. The Hot Vendors in Modern Content Management platforms are emerging to respond to these changes. Read More >

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 30, 2016

Summary: Marketing content today isn't easy due to the number of places content resides, and the sheer abundance of content. This research note provides an update on content marketing trends, and identifies four Hot Vendors who are making a difference in the market. Read More >

Content Blogs

Amazon Makes a Major Move into Content Analytics

Amazon Makes a Major Move Into Content Analytics
December 4, 2017

Amazon has clearly bet on Content Analytics and is pushing the envelope in Video and Voice Analytics—two major tenants of the overall Intelligent Content Analytics market. Read More >

Content Analytics podcast aragon live microphone

The Rise of Content Analytics
September 13, 2017

Podcast: In this episode of Aragon Live, CEO and Lead Analyst Jim Lundy discusses a new category that goes beyond traditional Enterprise Content Management (ECM) called Intelligent Content Analytics (ICA). Listen Here >

Box Dives into Intelligent Content Analytics with Launch of Box Skills

Box Dives Into Intelligent Content Analytics with Launch of Box Skills
October 12, 2017

First Cut: Box recently announced Box Skills, its new Intelligent Content Analytics (ICA) offering that will be able to analyze text, voice, image, and video content. Read More >

automating document processes framework diagram

HelloSign and Intelledox Raise Millions to Power Workflow and Content Automation
June 13, 2017

Workflow and Content Automation (WCA) has emerged from the larger DTM market and Aragon shares why investors are looking at this new breakout category. Read More >