Mitel Appoints a New Chief Marketing Officer
The New Chief at Mitel: Industry Veteran Eric Hanson Announced as Chief Marketing Officer
Mitel has been hard at work. This week they announced Eric Hanson as Chief Marketing Officer (CMO).
I’d call it a strong pick and he joins Mitel at an important time – as Mitel and Unify, its acquisition from Atos, come together.
Eric Hanson – The Right Pick to Become Mitel CMO
I have known Eric Hanson for many years – and it is clear that he knows the Unified Communications and Collaboration (UC&C) and Contact Center space.
Eric helped to scale Fuze from a small regional player to one that made others take notice. Eventually Fuze was sold to 8×8 – but the key point is that they grew – and they grew fast.
Eric is also great at building teams – and he has some great opportunities to make his mark on the team at Mitel.
The Opportunity in the Growing but Crowed UC&C and ICC Markets
What some people call UCaaS and CCaaS – we call Unified Communications and Collaboration and Intelligent Contact Center (ICC). These markets are crowded and highly competitive.
There are large opportunities in both SMB and Large enterprise and the combined Mitel is well positioned in both. However, the challenge is to have crisp storytelling in these markets – and that is the opportunity Eric has now as the CMO of Mitel.
The AI Opportunity – Driving Use Cases
One of the big opportunities for all UC&C and ICC Providers is to differentiate their story. A big part of the AI story is automation – and Conversational and Generative AI – when combined can be used to create some incredible Virtual Agents – here this is an opportunity for Mitel.
On top of that, Voice Calls and Video Meetings are now intelligent – and they are easier than ever to setup, take notes and offer summaries – with the meeting participants having to do almost nothing.
Bottom Line
Eric Hanson is the right CMO at the right time for Mitel. The opportunity is for Mitel to up their game in overall storytelling and messaging.
We know Eric is up to this task and it will be good for Mitel and it will be even better for Mitel prospects and customers.
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