Analyst Profile

Jim Lundy

Founder and CEO, Lead Analyst

30 years of industry experience
Silicon Valley, CA

Jim Lundy is the Founder, CEO, and Lead Analyst of Aragon Research. Since establishing the firm in 2011, he has been at the helm, driving its strategic vision and shaping its innovative research methodologies. He also serves as the Lead Analyst for the Intelligent Workplace practice.

Pioneering Research and Market Impact

Jim's leadership has been central to developing key research frameworks, including the proprietary Aragon Research Globe, the Aragon Research Technology Arc, and a robust methodology for identifying and quantifying new market categories.

A testament to the firm's foresight, the first category Aragon identified in 2014—the Digital Transaction Management (DTM) market—has organically grown to be one of the fastest-growing markets in history. This success is vividly evidenced by companies like DocuSign, which has seen rocketing growth to over $2.7 billion.

Extensive Technology and Management Expertise

With over 30 years of technology and management experience spanning vendor, user, and analyst roles, Jim brings deep, multi-faceted expertise to his analysis.

Prior to founding Aragon Research, Jim spent 12 years at Gartner, where he was instrumental in forming and leading the collaboration and social software research team. He also served as a lead analyst for enterprise content management (ECM) and corporate learning. He possesses extensive experience in product strategy, development, and go-to-market plans.

Before his tenure at Gartner, Jim was the VP/General Manager of the collaboration business unit at Saba Software, where he helped to launch one of the industry's first Social Learning platforms.

He also spent 15 years at Xerox Corporation and held various software and hardware sales and marketing positions.  During his time there, he helped to lead a major digital transformation at Xerox with the multi-billion dollar launch of the Document Centre Copier/Printer/Scanner family of products.

He holds a B.S. in finance from Penn State University.

Core Coverage Topics

Jim is the lead analyst for the Intelligent Workplace, with core coverage areas including: AI Assistants and AI Agents, Content AI, Corporate Learning, Enterprise Video, Intelligent Contact Center, and Unified Communications and Collaboration.