CMO and Marketing Executive
A CMO's Focus on Customer Journeys
CMOs and their teams are after customer excellence.
In conjunction with sales, the chief marketing officer knows better than anyone else in the enterprise what customers want and how satisfied they are in their customer journeys.
These valuable insights are critical when it comes to building a digital transformation strategy. What marketers often need help with is choosing the right marketing applications that leverage the latest in technology—such as predictive marketing—to put their strategies in place.
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Generative AI for Marketing in 2025
In this Research Note, we review the ways that generative AI tools are being harnessed right now by marketing professionals to drive growth and provide advice to buyers and providers about this emerging market.
Hot Vendors in CoMarketing Clouds, 2023
CoMarketing Clouds (CMCs) are an emerging technology category that leverages intelligence to support marketing operations. Aragon has identified 3 vendors in CMCs that are making an impact in the market.
The Rise of CoMarketing Clouds
CoMarketing Clouds leverage intelligence and automation to help marketers streamline tasks and campaigns and deliver personalized recommendations to make them more effective. They also provide marketers with an intelligent assistant to help them work more efficiently.
The Aragon Research Tech Spectrum for Customer Journey Mapping, 2019
A crucial technology category for many business areas, CJM can help teams translate data into meaningful, real-time customer experience, location, and marketing analytics.
Hot Vendors in Marketing Automation, 2018
Good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. We identified three emerging providers.
Hot Vendors in Conversational AI, 2018
The benefits of adding a conversational interface to an application are clear. These four Hot Vendors in Conversational AI offer tools, platforms, or services to help firms improve internal effectiveness.
The Aragon Research Technology Arc for Sales and Marketing, 2018
As new categories of applications have emerged that embody business logic and enable certain business processes, sales and marketing have evolved into major technology buying centers.
Why eCommerce Leaders In Every Industry Should Embrace Clickwrap
Read on to learn what clickwrap is, and why a clickwrap transaction platform could be a strategic investment for your organization.