The Aragon Research Globe™ for Sales Enablement Platforms, 2025
The Sales Enablement Platform (SEP) market is fundamentally transforming, evolving from content management tools into AI-driven engines for sales productivity.
What is Model Context Protocol?
This Research Note discusses Model Context Protocol (MCP) and its implications for generative AI in the enterprise.
AI-enabled Data Lakehouse Architectures
Data lakehouse architectures are emerging because of a fundamental and opportunistic changes in modern technology and business. In this note we explore what a data lakehouse architecture means, why it has emerged today and its strengths and challenges.
The Aragon Research Globe for Intelligent Enterprise Content Management, 2025
Aragon Research's sixth Globe™ for enterprise content management examines twelve major providers in a market that is poised to reinvent itself in the age of Generative AI and Intelligent Content Assistants.
The Aragon Research Globe for Workflow and Content Automation, 2025
Content Assistants and AI Agents will help knowledge workers get work done faster. We evaluate 12 key providers that are leading the charge in the WCA market.
Building a Simple, Yet Powerful, AI Strategy in Business Communications
This Research Note will address how enterprises can begin reaping the benefits AI has to offer, including with customer loyalty, streamlining & scaling communications workflows, and driving revenue.
The Rise of Agentic Identity Security Platforms
This Research Note identifies a new category (AISP) and why enterprises need to make it part of their overall AI operational strategy.
The Aragon Research Globe for Workflow and Content Automation, 2025
Content Assistants and AI Agents will help knowledge workers get work done faster. We evaluate 12 key providers that are leading the charge in the WCA market.
How do Architects Support Agentic Systems
The proliferation of interconnected AI agents is set to fundamentally reshape business, compelling a critical re-evaluation of architectural principles spanning business, information, solution, and technology domains.
The Rise of Agentic Systems: Managing Digital Labor
The rise of sophisticated AI agents and interconnected agentic systems represents a significant evolution of digital labor.
The Aragon Research Globe for Enterprise Video, 2025
Aragon Research's 11th Globe™ for Enterprise Video examines 14 providers in a market where demand for video continues to increase as video gets more intelligent and easier to produce and consume.
Understanding Agents and Agent-Related Technologies
The AI technology landscape is rapidly evolving from model-centric development to the emergence of autonomous agents, a paradigm poised to redefine computational intelligence in 2025 and beyond.
The Aragon Research Technology Arc for Emerging Technologies
Aragon Research’s Technology Arc for Emerging Technologies features 30 evolutionary and transformative technology profiles at the early stages of development and evolution, which you should understand and track over the next 2 years.
Technology in healthcare for interacting with patients is changing. From virtual video visits to remote monitoring, the future of healthcare will be digital. In this Research Note, we preview the future of Telehealth from a software and services focus.
The Aragon Research Globe™ for Intelligent Video Conferencing, 2025
The 2025 Aragon Research GlobeTM for Intelligent Video Conferencing examines 16 major providers in a market that where video has now passed phone calls as the primary meeting method. AI is here, and besides intelligent assistants, more video processing will happen at the edge.
The Aragon Research Globe for Strategic Response Management, 2025
This report covers 14 major providers in this market and evaluates their capabilities as well as some overall trends Aragon sees in 2025 and beyond.
Understanding Memory and Retrieval-Augmented Generation (RAG) in LLMs
Retrieval-Augmented Generation (RAG) addresses the limitations of generative AI's short-term memory by integrating external knowledge retrieval, thereby expanding its capacity for complex, continuous tasks and enhancing its overall scalability and accuracy.
This year, all 10 predictions for 2025 and the next 5 years involve AI simply because the technology is an initiative for almost every software product on the market or in development today.
Architecting the Future: AI Architects are Essential
The rise of AI necessitates a new breed of architect: the AI Architect. These skilled professionals possess a unique blend of technical expertise and strategic vision, guiding organizations in their AI journey and ensuring alignment between AI initiatives and business goals.
The Aragon Research Globe™ for the Intelligent Contact Center, 2025
The ICC market has shifted, and now virtual agents are coming online, ready to work with and help human agents and customers.
Generative AI for Marketing in 2025
Generative AI is a natural fit for marketing teams, where it can automate and optimize the production of digital content. Aragon reviews the ways that GenAI tools are being harnessed right now by marketing professionals to drive growth and provide advice to buyers and providers about this emerging market.
The Aragon Research Globe™ for AI Agent Platforms, 2025
The AI Agent Platform market is rapidly evolving into the Agent Platform market, driven by the rise of generative AI. This Aragon Research Globe™ for AI Agent Platforms examines 21 major providers in a market where use cases are continuing to expand.
The Aragon Research Globe™ for the Intelligent Contact Center, 2025
Aragon Research releases its sixth Aragon Research Globe™ for intelligent contact center (ICC). The ICC market has shifted, and now virtual agents are coming online, ready to work with and help human agents and customers.
Generative AI for Marketing in 2025
Generative AI is a natural fit for marketing teams, where it can automate and optimize the production of digital content. Aragon reviews the ways that GenAI tools are being harnessed right now by marketing professionals to drive growth and provide advice to buyers and providers about this emerging market.
The Aragon Research Globe™ for Intelligent Unified Communications & Collaboration, 2025
Aragon Research releases its seventh Aragon Research Globe™ for Intelligent Unified Communications and Collaboration (iUC&C) that examines 14 major providers. Increasingly, AI-based Intelligent Assistants will power UC&C platforms.
The Aragon Research Globe™ for Content Experience Platforms, 2025
Aragon Research releases its third Aragon Research Globe™ for content experience platforms. This Globe for CXP examines 18 providers in a market that is about dynamic customer experiences that will be powered by AI-based Assistants and AI-based Conversational Search.
Aragon Research Globe™ for AI Platforms, 2024
Aragon Research release its inaugural Aragon Research Globe™ for AI Platforms, 2024. This report provides an in-depth analysis of the rapidly evolving AI platform market, evaluating 17 major providers based on their strategy, performance, and reach.
Aragon Research Globe™ for Enterprise Coaching, 2025
Aragon Research releases its second Aragon Research Globe™ for enterprise coaching. Enterprise Coaching is seeing growth in Sales and Contact Centers, but it is not limited to those roles. It evaluates 15 major providers.
Aragon Research Globe™ for Enterprise Content Platforms, 2024
Aragon Research releases its sixth Aragon Research Globe™ for enterprise content platforms. It examines twelve major providers in a market that is poised to reinvent itself in the age of Generative AI and Intelligent Content Assistants.
Making a Case for Copilots in the Contact Center
While there has been great interest in Virtual Agents in the Contact Center, Aragon is also seeing the rise of Copilots, which are Intelligent Assistants that help both agents and supervisors to get their work done. Aragon overviews this shift in how people get work done in the Contact Center.
Rapidly Emerging AI Technologies Demand AI Governance
The majority of business and IT leaders don’t have either the training or the focus to be able to address AI issues. In this Research Note, we explore the rising need for AI governance, and provide a checklist for how to approach defining AI governance.
Aragon Research Globe™ for Digital Transaction Management, 2024
Aragon Research releases its eighth Aragon Research Globe™ for digital transaction management (DTM), a market that will see the rise of AI Assistants to help create, automate, and digitize paper transactions.
Three Hot Use Cases in Generative AI
As more businesses consider how they can leverage language models to transform their business processes, Aragon considers three hot use cases in generative AI, sectors where large language models (LLMs) and more are having an impact on the market already.
Aragon Research Globe™ for Workflow and Content Automation, 2024
Aragon Research releases its 4th Aragon Research Globe™ for Workflow and Content Automation examining 12 major providers in this evolving market.
Aragon Research Globe™ for Enterprise Video, 2024
Aragon Research releases its 10th Aragon Research Globe™ for Enterprise Video examining 13 major providers in this evolving market.
The Aragon Research Globe™ for Transformation Platform as a Service (tPaaS), 2024
Aragon highlights what it means to support business transformation, and examines the tPaaS market and its leading vendors.
The Aragon Research Globe™ for Digital Experience Analytics, 2024
Aragon Research releases its first Aragon Research Globe™ for Digital Experience Analytics. This Globe examines 11 providers in the DXA market.
Aragon Research Top Ten Technologies for 2024
How will technologies and services evolve to support new digital business models?
The Aragon Research Globe™ for the Intelligent Contact Center for SMB, 2024
Who are the intelligent contact center providers and how will they evolve?
The Aragon Research Globe™ for Conversational AI in the Intelligent Contact Center (ICC), 2024
Who are the providers of Conversational AI solutions for the Intelligent Contact Center and how do they compare?
The Aragon Research Globe™ for Corporate Learning, 2024
Who are the vendors that are making a difference in learning?
The Aragon Research Globe™ for Sales Enablement Platforms, 2024
Who are the providers of sales enablement and how will they evolve?
The Aragon Research Globe™ for Intelligent Video Conferencing, 2024
Who are the providers of intelligent video conferencing and how will they evolve?
The Aragon Research Technology Arc™ for Intelligent Digital Content, 2023
What technologies should organizations consider to get the most out of digital content?
Understanding The Impact of OpenAI Developer Day, 2023
What can enterprises learn from the 2023 OpenAI developer conference?
Top Predictions for 2024 and Beyond
What are the technologies that will impact businesses over the next five years?
The Aragon Research Technology Arc™ for Emerging Technologies, 2024
What technologies should organizations consider or avoid over the next 5 years?
The Aragon Research Globe™ for Conversational AI, 2024
Who are the providers of Conversational AI solutions and how do they compare?
The Aragon Research Globe™ for Intelligent Unified Communications and Collaboration, 2024
Who are the unified communications and collaboration providers, and how will they evolve?
Five Must Know Prompt Engineering Best Practices
What are the best practices in prompt engineering for the enterprise?
Every Enterprise Must Invest in Prompt Engineering
What are the best practices in prompt engineering for the enterprise?
The Aragon Research Globe™ for the Intelligent Contact Center, 2024
Who are the intelligent contact center providers and how will they evolve?
How Your Organization Should Use the U.S. Executive Administration Order on AI as a Framework
What are the best practices for adopting, using, and managing AI systems?
Preparing for Ransomware—Eight Steps to Protect the Enterprise, 2023
What steps can an organization take to avoid becoming the next victim of ransomware?
Hot Vendors in Strategic Response Management, 2023
Who are the Providers in Strategic Response Management that are making a difference?
The Aragon Research Globe™ for Enterprise Coaching, 2024
Who are the vendors making a difference in providing coaching applications?
Market Insight Guide for Learning Content and Training Providers
Who are the vendors that are making a Learning Content and Training?
