[eBook] Maximize Revenue Impact with Intelligent Marketing
The COVID-19 outbreak has significantly changed the way customers behave. Now more than ever, you need to proactively find ways to understand your customers and their needs.
As the race to gain customer insights continues to develop, the need to have intelligence about customer behaviors is paramount.
Marketing continues to evolve, and Aragon is predicting that 2021 will be the time for higher investments in AI to understand customer behaviour.
Marketing was one of the first business units to take control of its technology stack. Now, it needs to embrace and leverage AI throughout the full customer acquisition funnel from Lead Generation to Lead Nurture. In today's competitive landscape, Marketing also plays a big role in supporting Sales and Customer Retention.