As a business or tech leader, you are provided with a large amount of research by your analyst firm or market research agency. The insights in these reports can help you choose when to adopt new and emerging technologies, assess competitive threats, and evolve your business strategy. But these changes require the buy-in of your executive team so that you can move forward as a unified organization.

This guide will walk you through step by step to present key insights to your executive team to get their buy-in when it comes to enacting positive change in your business.